About me

I started my career as a C developer, working on a very old on‑premise ERP system. It was, looking back, pretty dull, but I learned a lot.

After a stint living in East Africa, I returned to the UK and joined a far more exciting digital agency, building sports websites and apps. Over time I became more curious about the why behind what we were building and increasingly frustrated with the agency model, being paid for output, not outcomes.

I needed to do something more impactful. It was the era of peak TechCrunch, and I really wanted to be in the startup world. I moved towards product management, and when I joined DigitalBridge as Head of Product, I hung up my developer headphones for good (or so I thought).

At DigitalBridge (later rebranded to Fixtuur) I worked with a great team on complex products, building a 3D and Augmented Reality platform for online home improvement retailers. I was promoted to COO, running the senior management team and helping shape how the company operated.

Fast forward a few years, and I co‑founded Lemon. We were a tiny team, so job titles didn't mean much. Technically I was CPO, but day to day I was designing, building the frontend, shaping the brand, writing content and sales material.

Working alongside our CTO, I quickly remembered how much I'd missed building. Modern tools like Next.js, Tailwind, and Supabase made things fast and creative again. Around the same time ChatGPT launched, and suddenly I was learning faster than ever and shipping better work because of it.

I realised how much I still love making things myself. These days, I'd describe myself as a product engineer, using the breadth of my experience in product, design, and leadership to design and build thoughtful, impactful products. I've fully embraced AI in my workflow, using tools like Cursor, Codex, v0, and ChatGPT as collaborators: a coding buddy, a teacher, a pair of fresh eyes for debugging, and sometimes just someone to brainstorm with. It's made me faster, more curious, and more confident to explore ideas that once felt out of reach.