Product & operations expertise


I'm James, a product coach based in Manchester, UK. I help startups and businesses with product strategy and execution.I am a former SaaS startup Chief Product Officer & Chief Operating Officer, with over 20 years of experience building digital products.

I can help with

Product strategy • Product management • Delivery • Product discovery • Cross-functional teams • Lean Startup • Shape Up • OKRs • Jobs-to-be-Done • Strategic narrative • Marketing • B2B • B2C • SaaS • Organisation design

About me

I have over 20 years of experience building tech products. With a background in software development, I discovered a love for building human-centric websites & apps, and shifted to product management.My most recent role was as COO and CPO at Fixtuur, a SaaS ecommerce platform for retailers. There, I learned the importance of a strong product mindset across the entire team.I believe in small cross-functional product teams working towards outcomes, not outputs with a regular, iterative cadence.I'm also using my experience (and frustration with current tools) on Shaped, a super-lightweight product development planner & tracker for startups.